Introduction to SEO: –
- What is SEO in Digital Marketing: Search engine optimization is a way to make your website appear on top ranks in search engines like Google.
- When we search for something on the internet – like best mobile under 15000 – Google shows us lots of results. Now the question is how to make your website one of those top results?
The answer is: SEO
- SEO is a digital marketing technique in which you optimize your website in such a way that the search engine considers your website important, trustworthy and useful — and shows it on top.
- Understand in simple language: –
- Think that Google is a huge library, and every website is a book. SEO is the way you tell Google what your “book” (website) is about and why it is better than others.
- If Google understands your website well, it will show your website in high ranking – and good traffic to your website.
Who needs SEO?
- Bloggers
- Online businesses
- People running YouTube channels or websites
- Digital marketing professionals
- Anyone who wants people to find and see their website on Google In short:
SEO is a digital marketing method that increases your website visibility on Google so that more and more people visit your website without spending any money.
1. What is SEO? (Search Engine Optimization)
What is the meaning of SEO?
- Make your website such that Google can understand it. And it comes in the first rank in search engines like Google.
- Whenever you search for something on Google –like:
- “Best shoes under ₹2000” – then Google shows you a lot of websites.
Now the question is:
- How will your website come in those top results?
- How will people reach your website?
The answer is SEO:
Understand SEO in simple language:
Imagine that Google is a very big school, and every website is a student. The student (website) who studies well gets good marks (gives good information), and Google shows him as number one. SEO is the way by which you tell Google that your website is the best “student” – that is, the one that gives the best information.
What does SEO do?
Increase the ranking of your website. Brings free traffic to your site (people come without spending money). Increase the visibility of your business or blog.
How does SEO work?
Google has a system that decides which websites will come up and which will come down. This system works in three steps:
- Crawling – Google reads your site.
- Indexing – It stores your site in its data.
- Ranking – When someone searches for something, Google shows the best and related websites.
- If your website follows the rules of SEO, then your website can come out on top.
Why is SEO important?
- With the help of SEO, you can rank on the first page of Google.
- More traffic = more customers = more money
Why SEO is Important in Digital Marketing:
Builds trust and credibility:
- When customers see your website ranked on top in Google’s search results, they develop trust in you. One advantage of SEO is that it makes your website look trustworthy and professional, which people also trust. You are in a new city, and you want to drink tea. You type in Google: “Best Tea Shop Near Me.” Will you trust the first or second shop you see more?
- Yes, because Google has shown it at the top. You assume that the shop will be correct and trustworthy. Similarly, when your website ranks high on Google: People believe that your information is correct. They feel that you are professional. By visiting your site again and again, their trust in you increases.
- How does Google look at trust? In the eyes of Google, some things are necessary for the trustworthiness of a website: Secure Website (HTTPS) – Your site should be secure. Quality Content: Your content should be correct, new, and useful.
- Backlinks – If other trustworthy sites link to your site, then your trust increases further.
- User Experience – Your site should be easy to navigate for the user (fast-loading, mobile-friendly, clear layout).
- What is the benefit of trust? People start taking information from your site. They start to like your products or services more. You get loyal visitors-who return again and again.
How Search Engines Work: –
Crawling → Indexing → Ranking (explained in very easy language)
Whenever you talk about SEO, three words are very important:
- Crawling
- Indexing
- Ranking
Now let’s understand them in very easy language, as if you are explaining to a friend.
1. Crawling – Finding the website
Imagine Google is a librarian who finds every website on the internet.
Crawling means –
Google sends its programs called “bots” or “spiders,” which find your website and read it.
Therefore, it is important that there is no blocking on your website and that it can be read easily.
Indexing – Storing the website
Now that Google has found your website, the next step is indexing.
Indexing in seo –
Google stores your website in its database (search library), so that when someone searches for something, it can show your website.
For example: Your shop details are now placed in Google’s “Bookshelf.”
Indexing requires that:
Your website must have good and clean content.
The site must have a title, description, and the right tags.
Ranking – Showing the right website at the right time
Now, when someone searches for something — like “best mobile under ₹10,000” —
Google goes to its database and finds the best answer from among thousands of indexed websites.
Ranking in seo –
Google decides which website to show first, which second, and which fifth or tenth.
For example: The student who tops the competition comes in first.
What does ranking depend on?
Is the content of your website good or not?
Is the website fast or slow?
Have you done SEO properly or not?
How much time do people spend on your site?